IHRSA – Home – Market for HIIT, endurance event training is on fire

July 24, 2013

KB USA KettleBellsIf the masses are flocking to a specific trend then it goes without saying that there are also companies supplying equipment to fuel the fire.Needless to say, the high intensity interval training, and, directly related, endurance event craze, has spurred new and exciting equipment. Both well-established industry veterans and newcomers to the dance have provided the oxygen, kindling and fuel necessary to keep the blaze roaring. And you can certainly guess that the bottom line is burning up.“Sales have definitely been growing and we have been able to reach out to new market segments,” said Amber Shaputis, Marketing director at MoveStrong Functional Fitness Equipment.

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