Impulsivity – If you want to give a name to what ails us, this is it. It’s the root cause of obesity and debt for most people. At it’s extreme it’s what leads to financial ruin, the destruction of families, and obliteration of health.
It is action without thinking, or even action that has overridden thinking… almost as if we’ve been driven to do something. It is giving into selfish desires without taking fully into account its possible consequences to the individual or the family/community.
In the world of consumerism, this is how you want to train your consumer to act. You want them to be as impulsive as possible.
Just do it.
Just Buy it.
Just Eat it.
Just think of the example of the super-market check-out. Most people do not go to a supermarket to get the gum or candy at the checkout isle…but they do go home with it.
Learned Impulsivity at it’s best.
Granted, […]

Original post by Brad Pilon

Be Nice and Share!

Filed under: Fitness