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http://www.thekitchn.com/feedburnermain

Choosing an ice cream isn’t as simple as vanilla and chocolate anymore. Slow-churned, non-GMO, no-sugar-added, grass-grazed — your grocer’s ice cream section is a display of never-ending banners, slogans, and callouts, all vying for your attention with a very wide array of pricing options. The freezer is crowded, the goalposts are always changing, and new arrivals seem to come every week.

Amid all the claims, there’s one distinction you won’t see on the front of the carton. It has nothing to do with “all-natural, real” ingredients, or whether or not it’s “grand,” but it’s the one that grocers and the dairy industry use behind the scenes to measure quality.

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