It’s official: we’re closing up shop. They found The Bread. They still haven’t found the flying saucer from Area 51, or the second shooter on the grassy knoll, but they found The Bread.
A crack team of European archaeologists has finally uncovered the evidence that Eades, Cordain, DeVany, Nikoley, I, and a ton of other bloggers have been pooling our incomes together to suppress for years. That supplement and book stuff I sell? It’s actually a (undeclared) non-profit operation devoted to buttressing the final meager thread supporting this whole Primal/paleo thing. And it was working, too, despite our recent setbacks. See, we’ve been taking a lot of hits as of late:

The flurry surrounding the China Study. Boy, we really lost that round, huh?
The emergence of a hyper intelligent, intellectually rigorous, banana-obsessed, fruitarian hominid splinter species with a powerful online presence, before which I find myself cowering.
The piddling sales of both my […]

Original post by Mark Sisson

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