Imagine if other industries behaved like the health and fitness industry…using the same off-the-wall marketing and the same “action before education or preparation” mentality.
Imagine this approach in…say… aerospace engineering:
Speaker: And in conclusion, that is my theory on how to land a space shuttle quicker and more efficiently then ever before.
Potential Investor: Wow! The was so fascinating.
Speaker: Thank you.
Potential Investor: I had no idea that the trigonometry involved in calculating the landing vectors of a space shuttle could be so simple!
Speaker: I know right? It’s actually based on this One Weird Trick…most people are trying to bring the space shuttle back to earth, which is completely wrong, what I’m proposing is that we bring the earth UP to the space shuttle.
Potential Investor: Wow…I didn’t even know that was possible! Where on earth did you learn that, MIT?
Speaker: Oh no, I don’t have a degree in aerospace engineering or anything like that, […]

Original post by Brad Pilon

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