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Let’s learn from the boxes that have risen to the top of the pack.

There are now more than 10,000 CrossFit gyms around the globe and counting. While most follow the same general template, the nuances differ greatly from affiliate to affiliate. Most gym-goers will fiercely defend their own box as the best. But there are a few elite boxes have percolated to the top of the pack, created a movement, and continued to thrive even as the market has become crowded with competitors.

 

That’s because they have figured out the formula. In my opinion, the formula looks something like this:

 

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